Top Travel & Tourism Websites in Turkey

Name: Top websites in Turkey (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Turkey, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

obilet.com

8.54M

18.87%1.61M

81.13%6.93M

↑15.88%

↓14.98%

Direct

enuygun.com

8.05M

18.19%1.46M

81.81%6.59M

↑65.39%

↓27.48%

Direct

booking.com

6.18M

36.26%2.24M

63.74%3.94M

↑44.33%

↑3.58%

Direct

flypgs.com

5.78M

26.18%1.51M

73.82%4.27M

↑29.85%

↓17.23%

Direct

etstur.com

4.85M

32.18%1.56M

67.82%3.29M

↑28.65%

↓9.81%

Direct

skyscanner.com.tr

4.37M

28.69%1.25M

71.31%3.11M

↑47.01%

↑10.64%

Direct

turkishairlines.com

3.89M

33.34%1.3M

66.66%2.59M

↑12.22%

↓2.82%

Direct

tatilbudur.com

3.29M

17.01%558.98K

82.99%2.73M

↑114.16%

↓8.03%

Direct

tripadvisor.com.tr

3.26M

24.55%799.35K

75.45%2.46M

↑24%

↓13.09%

Search

emlakjet.com

3.12M

14.77%461.1K

85.23%2.66M

↑9.96%

↓8.61%

Direct

flightradar24.com

2.94M

22.42%660.05K

77.58%2.28M

↑88.49%

↑20.41%

Direct

hotels.com

2.59M

27.29%708K

72.71%1.89M

↑53.62%

↓13.12%

Direct

jollytur.com

2.32M

26.85%622.36K

73.15%1.7M

↑40.18%

↑4.72%

Direct

turna.com

1.97M

18.34%360.93K

81.66%1.61M

↑45.92%

↑84.01%

Direct

trivago.com.tr

1.6M

40.77%650.36K

59.23%944.92K

↑39.48%

↓3.57%

Search

airbnb.com.tr

1.58M

37.93%600.09K

62.07%981.83K

↑67.73%

↓18.14%

Direct

ucuzabilet.com

1.58M

19.91%314.79K

80.09%1.27M

↑35.01%

↓22.32%

Direct

tatilsepeti.com

1.48M

37.16%551.19K

62.84%932.17K

↑53.75%

↓31.91%

Direct

pamukkale.com.tr

1.27M

10.4%132.24K

89.6%1.14M

↑91.72%

↓7.12%

Direct

getyourguide.com

1.19M

21.16%252.53K

78.84%940.8K

↑60.12%

↑69.33%

Direct

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Key Insights on Top Travel & Tourism Websites in Turkey on March 2026

As of March 2026, obilet.com leads Travel & Tourism in Turkey with 8.54M monthly visits. Its audience skews mobile-first (18.87% desktop / 18.87% mobile), and traffic is up month over month 15.88% and down year over year -14.98%. enuygun.com holds second with 8.05M visits and a mobile-leaning mix (18.19% desktop / 81.81% mobile), while booking.com ranks third with 6.18M visits.

Across the leaders, clickyourguide.com is the most mobile-first (100% of visits), whereas idata.com.tr is the most desktop-reliant (89.67%). Momentum favors thaievisa.go.th in the latest month (3,561.24%), while interpals.net shows the steepest pullback.

Acquisition patterns also differ: obilet.com is driven primarily by search, obilet.com by direct, and obilet.com by referral; overall, 76 of the top 100 sites are direct-led, 22 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Turkey