Top Apparel & Fashion Websites in Turkey

Name: Top websites in Turkey (Apparel & Fashion)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Turkey, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boyner.com.tr

4.69M

24.69%1.16M

75.31%3.54M

↑43.46%

↓5.48%

Direct

lcw.com

4.46M

21.93%977.65K

78.07%3.48M

↑58.32%

↑7.16%

Direct

derimod.com.tr

3.89M

7.17%279.19K

92.83%3.61M

↑200.95%

↓5.61%

Direct

mavi.com

3.63M

10.72%388.72K

89.28%3.24M

↓15.17%

↑35.32%

Direct

adidas.com.tr

3.57M

15.54%555.56K

84.46%3.02M

↑60.89%

↑28.74%

Direct

flo.com.tr

3.47M

12.68%439.87K

87.32%3.03M

↑58.75%

↓32.06%

Direct

modaselvim.com

3.08M

1.38%42.49K

98.62%3.04M

↑77.03%

↑4.06%

Direct

beymen.com

2.82M

39.29%1.11M

60.71%1.71M

↓1.83%

↑2.71%

Direct

zara.com

2.67M

49.39%1.32M

50.61%1.35M

↓6.41%

↑3.28%

Direct

hm.com

2.27M

24.84%563.76K

75.16%1.71M

↑55.51%

↑1.13%

Direct

mango.com

2.07M

23.57%488.41K

76.43%1.58M

↑52.15%

↑27.2%

Direct

dolap.com

1.64M

20.66%338.59K

79.34%1.3M

↑17.11%

↑54.61%

Direct

skechers.com.tr

1.64M

12.94%211.92K

87.06%1.43M

↑98.68%

↓30.58%

Direct

defacto.com.tr

1.58M

28.86%455.3K

71.14%1.12M

↑14.14%

↓31.57%

Direct

slazenger.com.tr

1.51M

7.8%117.96K

92.2%1.39M

↑79.03%

↓22.17%

Direct

oxxo.com.tr

1.24M

5.46%67.97K

94.54%1.18M

↑521.23%

↓11.6%

Direct

uspoloassn.com

1.23M

13.96%171.7K

86.04%1.06M

↑6.5%

↓17.23%

Direct

penti.com

1.18M

14.82%175.02K

85.18%1.01M

↑41.23%

↓27.26%

Direct

sneaksup.com

1.11M

32.16%356.91K

67.84%752.8K

↑53.72%

↑9.86%

Direct

bershka.com

1.09M

36.75%399.82K

63.25%688.02K

↑19.15%

↓14.29%

Direct

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Key Insights on Top Apparel & Fashion Websites in Turkey on March 2026

As of March 2026, boyner.com.tr leads Apparel & Fashion in Turkey with 4.69M monthly visits. Its audience skews mobile-first (24.69% desktop / 24.69% mobile), and traffic is up month over month 43.46% and down year over year -5.48%. lcw.com holds second with 4.46M visits and a mobile-leaning mix (21.93% desktop / 78.07% mobile), while derimod.com.tr ranks third with 3.89M visits.

Across the leaders, karenmillen.com is the most mobile-first (99.86% of visits), whereas massimodutti.com is the most desktop-reliant (52.68%). Momentum favors jimmykey.com in the latest month (1,535.03%), while stradivarius.com shows the steepest pullback.

Acquisition patterns also differ: boyner.com.tr is driven primarily by search, boyner.com.tr by direct, and boyner.com.tr by referral; overall, 93 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Turkey