Top Apparel & Fashion Websites in Ecuador

Name: Top websites in Ecuador (Apparel & Fashion)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Ecuador, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

marathon.store

235.51K

43.36%102.12K

56.64%133.39K

↑7.9%

↓43.78%

Direct

threads.com

232.29K

60.1%139.6K

39.9%92.69K

↑0.52%

↑700.68%

Direct

deprati.com.ec

163.52K

61.19%100.06K

38.81%63.46K

↓12.24%

↓32.02%

Direct

shein.com

109.34K

54.91%60.04K

45.09%49.31K

↑2.19%

↓64.24%

Direct

hm.com

92.5K

53.43%49.42K

46.57%43.08K

↓5.7%

↓50.68%

Direct

etafashion.com

81.33K

47.99%39.03K

52.01%42.29K

↑11.24%

↓18.47%

Direct

zara.com

55.24K

54.63%30.18K

45.37%25.06K

↑56.4%

↓17.08%

Direct

totto.com

27.95K

35.57%9.94K

64.43%18.01K

↓50.46%

↑12.53%

Direct

gap.com

25.44K

48.06%12.22K

51.94%13.21K

↑111.03%

↓19.85%

Direct

modarm.com

24.6K

57.35%14.11K

42.65%10.49K

↓46.92%

↓53.44%

Direct

tommy.com

24.23K

37.04%8.98K

62.96%15.26K

↑80.97%

↓35.12%

Direct

negocioleonisa.com

21.26K

60.08%12.78K

39.92%8.49K

↓2.45%

↓30.53%

Direct

victoriassecret.com

19.47K

75.4%14.68K

24.6%4.79K

↓5.16%

↓35.83%

Direct

gq.com.mx

18.98K

36.06%6.85K

63.94%12.14K

↑2.44%

↓47.68%

Search

opticalosandes.com.ec

17.49K

77.23%13.51K

22.77%3.98K

↑97.76%

↑11.88%

Direct

pical.com.ec

14.76K

42.23%6.24K

57.77%8.53K

↑107.84%

↑29.1%

Direct

stockx.com

13.36K

80.97%10.82K

19.03%2.54K

↓12.12%

↓33.65%

Search

carters.com

12.97K

100%12.97K

-

↑75.61%

↓32.67%

Direct

macys.com

12.46K

68.21%8.5K

31.79%3.96K

↑46.12%

↓39.74%

Direct

pinto.com.ec

11.42K

36.45%4.16K

63.55%7.26K

↑67.56%

↓8.39%

Search

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Ecuador on May 2026

As of May 2026, marathon.store leads Apparel & Fashion in Ecuador with 235.51K monthly visits. Its audience skews mobile-first (43.36% desktop / 43.36% mobile), and traffic is up month over month 7.9% and down year over year -43.78%. threads.com holds second with 232.29K visits and a desktop-leaning mix (60.1% desktop / 39.9% mobile), while deprati.com.ec ranks third with 163.52K visits.

Across the leaders, covetfashion.com is the most mobile-first (100% of visits), whereas carters.com is the most desktop-reliant (100%). Momentum favors sportline.com.co in the latest month (7,671.93%), while poshmark.com shows the steepest pullback.

Acquisition patterns also differ: marathon.store is driven primarily by search, marathon.store by direct, and marathon.store by referral; overall, 80 of the top 100 sites are direct-led, 18 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Ecuador