Top Apparel & Fashion Websites in Russia

Name: Top websites in Russia (Apparel & Fashion)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Russia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

lamoda.ru

6.34M

74.31%4.71M

25.69%1.63M

↑36%

↓10.89%

Direct

threads.com

1.23M

69.87%857.73K

30.13%369.88K

↑24.94%

↑278,440.94%

Direct

usmall.ru

989.03K

72.6%718K

27.4%271.04K

↑17.79%

↑12.91%

Direct

rendez-vous.ru

606.67K

77.76%471.78K

22.24%134.89K

↓8.54%

↓38.85%

Direct

befree.ru

562.32K

83.89%471.72K

16.11%90.6K

↑22.21%

↓22.49%

Direct

stockmann.ru

433.73K

69.66%302.14K

30.34%131.59K

↓6.88%

↓21.54%

Search

brandshop.ru

411.95K

98.54%405.92K

1.46%6.03K

↑16.43%

↓37.57%

Direct

laredoute.ru

350.41K

85.28%298.84K

14.72%51.57K

↑12.31%

↓33.74%

Direct

ostin.com

309.09K

58.96%182.23K

41.04%126.86K

↑29.63%

↓54.33%

Direct

snowqueen.ru

297.87K

63.59%189.42K

36.41%108.45K

↓7.55%

↓36.51%

Direct

sela.ru

264.87K

77.89%206.32K

22.11%58.55K

↓30.84%

↓14.26%

Direct

zarina.ru

249.92K

89.95%224.81K

10.05%25.11K

↑10.38%

↓51.96%

Direct

gloria-jeans.ru

239.28K

80.03%191.5K

19.97%47.77K

↑37.99%

↓66.69%

Direct

henderson.ru

234.25K

65.35%153.07K

34.65%81.18K

↑35.37%

↓37.32%

Direct

shein.com

201.17K

59.85%120.41K

40.15%80.76K

↓30.98%

↑12.16%

Direct

loverepublic.ru

180.4K

70.75%127.63K

29.25%52.77K

↓8.97%

↑0.19%

Direct

mercari.com

176.38K

75.33%132.87K

24.67%43.51K

↑54.29%

↓0.39%

Direct

zara.com

173.34K

86.65%150.2K

13.35%23.15K

↑20.24%

↓34.49%

Direct

lichi.com

168.4K

77.69%130.84K

22.31%37.56K

↑131.08%

↓50.79%

Direct

tradeinn.com

155.75K

70.15%109.27K

29.85%46.49K

↑11.24%

↓49.87%

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Key Insights on Top Apparel & Fashion Websites in Russia on March 2026

As of March 2026, lamoda.ru leads Apparel & Fashion in Russia with 6.34M monthly visits. Its audience skews desktop-first (74.31% desktop / 74.31% mobile), and traffic is up month over month 36% and down year over year -10.89%. threads.com holds second with 1.23M visits and a desktop-leaning mix (69.87% desktop / 30.13% mobile), while usmall.ru ranks third with 989.03K visits.

Across the leaders, atelier-krsk.ru is the most mobile-first (100% of visits), whereas vipavenue.ru is the most desktop-reliant (100%). Momentum favors atelier-krsk.ru in the latest month (12,291.58%), while kanzler-style.ru shows the steepest pullback.

Acquisition patterns also differ: lamoda.ru is driven primarily by search, lamoda.ru by direct, and lamoda.ru by referral; overall, 80 of the top 100 sites are direct-led, 20 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Russia