Top Apparel & Fashion Websites in Bulgaria

Name: Top websites in Bulgaria (Apparel & Fashion)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Bulgaria, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.bg

821.04K

33.59%275.8K

66.41%545.23K

↑47.68%

↓0.41%

Direct

obuvki.bg

790.27K

18.69%147.74K

81.31%642.54K

↑98.92%

↓21.47%

Direct

shein.com

625.48K

17.44%109.07K

82.56%516.41K

↑14.61%

↑28%

Direct

shopsector.com

587.29K

15.58%91.5K

84.42%495.79K

↑137.52%

↓6.52%

Direct

reserved.com

528.87K

17.63%93.22K

82.37%435.66K

↑91.93%

↓11.37%

Direct

sinsay.com

487.31K

27.04%131.75K

72.96%355.56K

↑97.07%

↓42.98%

Direct

fashiondays.bg

458.97K

32.65%149.83K

67.35%309.14K

↑13.7%

↓18.22%

Direct

remixshop.com

456.23K

48.64%221.92K

51.36%234.31K

↓13.2%

↓34.73%

Direct

answear.bg

397.81K

39.59%157.49K

60.41%240.31K

↑18.78%

↓15.49%

Direct

bsbfashion.com

347.85K

0.8%2.79K

99.2%345.06K

↑25.62%

↑1,420.77%

Direct

lynneshop.com

339.97K

0.76%2.57K

99.24%337.39K

↑49.96%

↓21.35%

Direct

mangooutlet.com

329.91K

6.73%22.2K

93.27%307.71K

↑18.88%

↑3.61%

Direct

hm.com

314.68K

42.44%133.56K

57.56%181.12K

↑102.26%

↓44.53%

Search

threads.com

265.62K

47.5%126.17K

52.5%139.46K

↑0.13%

↑50,659.95%

Direct

zara.com

246.73K

43.61%107.6K

56.39%139.13K

↑3.88%

↓21.67%

Direct

glami.bg

233.95K

30.3%70.88K

69.7%163.07K

↑34.68%

↓44.8%

Direct

modivo.bg

224.04K

35.57%79.69K

64.43%144.35K

↑24.38%

↓0.37%

Direct

footshop.bg

182.71K

28.2%51.53K

71.8%131.18K

↑5.56%

↑1.15%

Direct

badu.bg

165.76K

26.31%43.62K

73.69%122.14K

↑12.35%

↓9.79%

Search

ccc.eu

161.92K

16.47%26.67K

83.53%135.25K

↑103%

↓32.25%

Direct

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Key Insights on Top Apparel & Fashion Websites in Bulgaria on March 2026

As of March 2026, aboutyou.bg leads Apparel & Fashion in Bulgaria with 821.04K monthly visits. Its audience skews mobile-first (33.59% desktop / 33.59% mobile), and traffic is up month over month 47.68% and down year over year -0.41%. obuvki.bg holds second with 790.27K visits and a mobile-leaning mix (18.69% desktop / 81.31% mobile), while shein.com ranks third with 625.48K visits.

Across the leaders, arkkcopenhagen.com is the most mobile-first (100% of visits), whereas demandware.net is the most desktop-reliant (100%). Momentum favors pugliavillage.it in the latest month (30,300%), while ysl.com shows the steepest pullback.

Acquisition patterns also differ: aboutyou.bg is driven primarily by search, aboutyou.bg by direct, and aboutyou.bg by referral; overall, 75 of the top 100 sites are direct-led, 25 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Bulgaria