Top Apparel & Fashion Websites in France

Name: Top websites in France (Apparel & Fashion)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in France, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

19.23M

12.52%2.41M

87.48%16.82M

↑5.39%

↑61.92%

Direct

zalando.fr

10.85M

30.38%3.3M

69.62%7.55M

↑37.13%

↓3.54%

Direct

veepee.fr

7.43M

48.98%3.64M

51.02%3.79M

↑35.26%

↓25.16%

Direct

kiabi.com

4.76M

17.76%845.2K

82.24%3.91M

↑17.71%

↓0.44%

Direct

zara.com

4.09M

30.61%1.25M

69.39%2.84M

↑42.57%

↓1.04%

Direct

asos.com

3.78M

30.62%1.16M

69.38%2.62M

↑25.46%

↓0.43%

Direct

hm.com

3.48M

32.18%1.12M

67.82%2.36M

↓1.2%

↑11.04%

Direct

threads.com

2.9M

39.61%1.15M

60.39%1.75M

↑49.22%

↑304,702.84%

Direct

uniqlo.com

2.66M

33.18%881.33K

66.82%1.78M

↑17.28%

↑21.65%

Direct

zalando-prive.fr

2.53M

32.58%823.96K

67.42%1.7M

↑44.93%

↓6.58%

Direct

courir.com

2.2M

14.48%319.18K

85.52%1.88M

↑57.41%

↓3.12%

Direct

spartoo.com

2.14M

30.92%661.87K

69.08%1.48M

↑35.61%

↓8.46%

Direct

mango.com

2.06M

24.34%502.51K

75.66%1.56M

↑2.21%

↑11.03%

Direct

gemo.fr

1.98M

16.57%327.71K

83.43%1.65M

↑42.52%

↑8.15%

Direct

celio.com

1.66M

24.76%411.23K

75.24%1.25M

↑38.45%

↓3.92%

Direct

tradeinn.com

1.63M

33.71%548.63K

66.29%1.08M

↑45.13%

↓9.38%

Direct

etam.com

1.59M

18.05%287.17K

81.95%1.3M

↑21.17%

↓19.32%

Direct

bershka.com

1.53M

28.79%441.12K

71.21%1.09M

↑52.41%

↓1.04%

Direct

blancheporte.fr

1.52M

28.7%437.57K

71.3%1.09M

↑38.95%

↓10.61%

Direct

lahalle.com

1.5M

18.45%277.43K

81.55%1.23M

↑52.42%

↓17.28%

Direct

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Key Insights on Top Apparel & Fashion Websites in France on March 2026

As of March 2026, shein.com leads Apparel & Fashion in France with 19.23M monthly visits. Its audience skews mobile-first (12.52% desktop / 12.52% mobile), and traffic is up month over month 5.39% and up year over year 61.92%. zalando.fr holds second with 10.85M visits and a mobile-leaning mix (30.38% desktop / 69.62% mobile), while veepee.fr ranks third with 7.43M visits.

Across the leaders, wearejolies.com is the most mobile-first (94.68% of visits), whereas bazarchic.com is the most desktop-reliant (53.98%). Momentum favors wearejolies.com in the latest month (288.05%), while urbanoutfitters.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in France