Top Apparel & Fashion Websites in Iceland

Name: Top websites in Iceland (Apparel & Fashion)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Iceland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boozt.com

73.24K

99.29%72.72K

0.71%520

↑10.1%

↑16.69%

Direct

shein.com

26.54K

98.17%26.06K

1.83%485

↑64.88%

↑13.39%

Direct

threads.com

26.11K

100%26.11K

-

↑148.28%

0%

Direct

s4s.is

19.92K

100%19.92K

-

↑66.82%

↓5.37%

Direct

zara.com

19.02K

92.75%17.64K

7.25%1.38K

↑65.01%

↑52.44%

Direct

traderie.com

16.68K

100%16.68K

-

↑451.72%

↑1,346.81%

Direct

66north.com

16.16K

88.34%14.27K

11.66%1.88K

↑19.92%

↑2.27%

Direct

nextdirect.com

13.58K

99.22%13.48K

0.78%106

↑50.07%

↑240.02%

Direct

vinted.pl

9.18K

69.43%6.37K

30.57%2.81K

↑143.78%

↑143.7%

Direct

asos.com

8.08K

99.37%8.03K

0.63%51

↓8.52%

↑1.37%

Direct

grailed.com

6.78K

100%6.78K

-

↑93.85%

↑26.89%

Direct

icewear.is

6.58K

100%6.58K

-

↑11.56%

↓1.78%

Search

hm.com

6.58K

98.78%6.5K

1.22%80

↑372.07%

↓36.23%

Search

t-shirt.pl

5.74K

100%5.74K

-

0%

Direct

herragardurinn.is

4.9K

69.96%3.43K

30.04%1.47K

↑24.11%

↑12.27%

Direct

disturbia.co.uk

4.75K

100%4.75K

-

↑3,469.92%

↑120.48%

Direct

herrafataverslun.is

4.51K

100%4.51K

-

↑19.67%

↑66.34%

Search

fashionnova.com

4.35K

100%4.35K

-

↑238.89%

↓18.51%

Direct

zennioptical.com

4.26K

98.76%4.21K

1.24%53

↑184.76%

↓31.34%

Direct

booztlet.com

3.94K

95.93%3.78K

4.07%160

↑9.24%

↓24.33%

Search

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Key Insights on Top Apparel & Fashion Websites in Iceland on March 2026

As of March 2026, boozt.com leads Apparel & Fashion in Iceland with 73.24K monthly visits. Its audience skews desktop-first (99.29% desktop / 99.29% mobile), and traffic is up month over month 10.1% and up year over year 16.69%. shein.com holds second with 26.54K visits and a desktop-leaning mix (98.17% desktop / 1.83% mobile), while threads.com ranks third with 26.11K visits.

Across the leaders, zeelool.com is the most mobile-first (100% of visits), whereas threads.com is the most desktop-reliant (100%). Momentum favors disturbia.co.uk in the latest month (3,469.92%), while karmanow.com shows the steepest pullback.

Acquisition patterns also differ: boozt.com is driven primarily by search, boozt.com by direct, and boozt.com by referral; overall, 70 of the top 100 sites are direct-led, 27 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Iceland