Top Travel & Tourism Websites in Iceland

Name: Top websites in Iceland (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Iceland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mbl.is

2.47M

98.18%2.42M

1.82%45.01K

↑19.91%

↑0.33%

Direct

vedur.is

709.63K

96.71%686.31K

3.29%23.33K

↑121.68%

↓13.34%

Direct

booking.com

217.84K

98.24%214K

1.76%3.84K

↑25.27%

↑2.85%

Direct

icelandair.com

156.77K

99.22%155.55K

0.78%1.22K

↑7.38%

↑28.01%

Direct

reykjavik.is

131.59K

93.27%122.73K

6.73%8.85K

↑8.93%

↑8.42%

Direct

map.is

81.76K

98.27%80.35K

1.73%1.41K

↑12.67%

↑21.94%

Direct

skyscanner.net

51.31K

94.63%48.55K

5.37%2.76K

↑46.38%

↑16.44%

Direct

airbnb.com

43.07K

100%43.07K

-

↑63.48%

↓16.68%

Direct

tripadvisor.com

42.6K

99.46%42.37K

0.54%232

↑12.13%

↓10.47%

Search

skidasvaedi.is

42.31K

87.65%37.08K

12.35%5.23K

↑51.63%

↓14.09%

Direct

dineout.is

41.54K

97.16%40.36K

2.84%1.18K

↑85.43%

↑29.09%

Direct

flightradar24.com

38.44K

96.82%37.22K

3.18%1.22K

↑70.79%

↑5.34%

Direct

straeto.is

38.26K

97.24%37.2K

2.76%1.06K

↑77.61%

↑13.32%

Direct

wizzair.com

34.85K

98.59%34.35K

1.41%492

↑68.24%

↓24.96%

Direct

kiwi.com

28.76K

94.1%27.07K

5.9%1.7K

↑113.05%

↓35.31%

Direct

orlof.is

27.98K

100%27.98K

-

↑102.45%

↓20.69%

Direct

dohop.is

22.99K

100%22.99K

-

↓32.92%

↓4.53%

Direct

viator.com

18.87K

100%18.87K

-

↑95.19%

↑42.31%

Direct

getyourguide.com

17.78K

98.61%17.53K

1.39%247

↑36%

↑47.07%

Direct

specialtours.is

17.72K

100%17.72K

-

↑1,369.4%

↑206.86%

Direct

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Key Insights on Top Travel & Tourism Websites in Iceland on March 2026

As of March 2026, mbl.is leads Travel & Tourism in Iceland with 2.47M monthly visits. Its audience skews desktop-first (98.18% desktop / 98.18% mobile), and traffic is up month over month 19.91% and up year over year 0.33%. vedur.is holds second with 709.63K visits and a desktop-leaning mix (96.71% desktop / 3.29% mobile), while booking.com ranks third with 217.84K visits.

Across the leaders, thetrainline.com is the most mobile-first (25.07% of visits), whereas airbnb.com is the most desktop-reliant (100%). Momentum favors bontraveler.com in the latest month (7,822.95%), while skylagoon.com shows the steepest pullback.

Acquisition patterns also differ: mbl.is is driven primarily by search, mbl.is by direct, and mbl.is by referral; overall, 79 of the top 100 sites are direct-led, 12 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Iceland