Top Travel & Tourism Websites in Serbia

Name: Top websites in Serbia (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Serbia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.08M

30.15%626.35K

69.85%1.45M

↓15.48%

↑2.33%

Direct

srbvoz.rs

617.33K

8.86%54.69K

91.14%562.64K

↑32.42%

↑12.79%

Direct

flightradar24.com

600.9K

21.82%131.13K

78.18%469.77K

↑178.43%

↑31.32%

Search

balkanviator.com

365.13K

1.85%6.76K

98.15%358.37K

↑498.98%

↓52.44%

Direct

travelland.rs

364.32K

16.02%58.37K

83.98%305.96K

↓2.86%

↑14.72%

Direct

airserbia.com

322.16K

26.43%85.16K

73.57%237.01K

↓24.49%

↓7.65%

Direct

wizzair.com

290.09K

51.61%149.7K

48.39%140.39K

↓2.45%

↑22.8%

Direct

esky.rs

268.22K

15.41%41.32K

84.59%226.9K

↓8.11%

↑24.97%

Direct

lastminuteponude.com

265.41K

3.32%8.81K

96.68%256.59K

↑14.35%

↑65.28%

Direct

bas.rs

255.02K

7.53%19.2K

92.47%235.82K

↑127.66%

↓18.93%

Direct

skyscanner.net

235.61K

37.44%88.21K

62.56%147.4K

↑7.07%

↓17.04%

Direct

tripadvisor.com

213.99K

29.73%63.63K

70.27%150.36K

↑11.56%

↓31.46%

Search

time.is

184.92K

13.9%25.71K

86.1%159.22K

↓16.45%

↓15.73%

Direct

infokop.net

179.57K

34.89%62.66K

65.11%116.92K

↓13.71%

↓33.65%

Direct

serbia.com

141.17K

2.45%3.46K

97.55%137.72K

↑601.72%

↑322.21%

Direct

beg.aero

138.93K

16.39%22.77K

83.61%116.15K

↑34.62%

↓13.34%

Search

hotair.com

135.06K

-

100%135.06K

↓6.62%

↑16.99%

Direct

kupoman.rs

134.33K

9.57%12.86K

90.43%121.47K

↑92.23%

↓38.71%

Direct

airbnb.rs

133.77K

15.92%21.3K

84.08%112.48K

↑40.47%

↓32.12%

Direct

airbnb.com

132.99K

64.51%85.79K

35.49%47.2K

↑28.86%

↓12.91%

Direct

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Key Insights on Top Travel & Tourism Websites in Serbia on March 2026

As of March 2026, booking.com leads Travel & Tourism in Serbia with 2.08M monthly visits. Its audience skews mobile-first (30.15% desktop / 30.15% mobile), and traffic is down month over month -15.48% and up year over year 2.33%. srbvoz.rs holds second with 617.33K visits and a mobile-leaning mix (8.86% desktop / 91.14% mobile), while flightradar24.com ranks third with 600.9K visits.

Across the leaders, hotair.com is the most mobile-first (100% of visits), whereas skiplagged.com is the most desktop-reliant (100%). Momentum favors bandofboats.com in the latest month (3,320.75%), while radissonhotels.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 78 of the top 100 sites are direct-led, 20 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Serbia