Top Travel & Tourism Websites in Japan

Name: Top websites in Japan (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Japan, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jreast.co.jp

26.95M

13.91%3.75M

86.09%23.2M

↑60.68%

↑1.7%

Direct

trip.com

16M

29.86%4.78M

70.14%11.22M

↑37.65%

↑41.1%

Direct

jr-odekake.net

13.39M

12.24%1.64M

87.76%11.75M

↑51.91%

↓9.56%

Direct

jr-central.co.jp

13M

17.42%2.26M

82.58%10.73M

↑10.47%

↓18.95%

Direct

agoda.com

10.77M

23.93%2.58M

76.07%8.2M

↑38.02%

↑9.91%

Direct

westjr.co.jp

10.55M

12.44%1.31M

87.56%9.24M

↑34.29%

↓9.72%

Direct

tokyodisneyresort.jp

10M

10.47%1.05M

89.53%8.95M

↓9.59%

↓30.51%

Direct

eki-net.com

9.98M

16.59%1.65M

83.41%8.32M

↑34.03%

↓21.49%

Direct

booking.com

8.7M

42.68%3.71M

57.32%4.99M

↑35.74%

↓13.38%

Direct

klook.com

8.52M

21.76%1.85M

78.24%6.67M

↑46.12%

↑93.89%

Direct

his-j.com

6.68M

13.9%928.75K

86.1%5.75M

↑78.44%

↓11.66%

Direct

kkday.com

6.1M

9.28%565.85K

90.72%5.53M

↑44.26%

↑83.39%

Direct

usj.co.jp

5.35M

6.72%359.62K

93.28%4.99M

↑92.09%

↓15.11%

Direct

4travel.jp

5.28M

16.48%870.58K

83.52%4.41M

↑41.65%

↓27.85%

Search

kintetsu.co.jp

5.25M

6.33%332.02K

93.67%4.91M

↑80.21%

↓13.07%

Direct

reservation.jp

5.12M

21.07%1.08M

78.93%4.04M

↑44.39%

↑2.83%

Direct

tripadvisor.jp

4.81M

18.2%875.66K

81.8%3.94M

↑24.45%

↓28.39%

Search

jtb.co.jp

4.55M

27.17%1.23M

72.83%3.31M

↑13.34%

↓27.48%

Search

hankyu-travel.com

4.28M

18.91%809.33K

81.09%3.47M

↑40.29%

↑3.47%

Direct

jrkyushu.co.jp

3.9M

11.49%448.08K

88.51%3.45M

↑46.48%

↓0.12%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Travel & Tourism Websites in Japan on March 2026

As of March 2026, jreast.co.jp leads Travel & Tourism in Japan with 26.95M monthly visits. Its audience skews mobile-first (13.91% desktop / 13.91% mobile), and traffic is up month over month 60.68% and up year over year 1.7%. trip.com holds second with 16M visits and a mobile-leaning mix (29.86% desktop / 70.14% mobile), while jr-odekake.net ranks third with 13.39M visits.

Across the leaders, fewo-direkt.de is the most mobile-first (99.79% of visits), whereas ctrip.com is the most desktop-reliant (89.57%). Momentum favors kumeline.com in the latest month (133,829.94%), while yamakei-online.com shows the steepest pullback.

Acquisition patterns also differ: jreast.co.jp is driven primarily by search, jreast.co.jp by direct, and jreast.co.jp by referral; overall, 52 of the top 100 sites are direct-led, 47 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Japan