Top Travel & Tourism Websites in Australia

Name: Top websites in Australia (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Australia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

12.23M

48.77%5.96M

51.23%6.26M

↑18.12%

↓2.41%

Direct

qantas.com

11.22M

42.72%4.79M

57.28%6.42M

↑13.17%

↓1.29%

Direct

skyscanner.com.au

8.25M

35.6%2.94M

64.4%5.32M

↑82.15%

↑6.29%

Direct

jetstar.com

7.79M

26.59%2.07M

73.41%5.72M

↑32.56%

↑22.1%

Direct

willyweather.com.au

7.18M

14.39%1.03M

85.61%6.15M

↑73.59%

↓8.79%

Direct

airbnb.com.au

6.64M

38.72%2.57M

61.28%4.07M

↑42.44%

↓0.95%

Direct

tripadvisor.com.au

4.61M

37.85%1.74M

62.15%2.86M

↑28.75%

↓22.59%

Search

trip.com

3.86M

46.38%1.79M

53.62%2.07M

↑57.31%

↑46.14%

Direct

flightradar24.com

3.6M

39.92%1.44M

60.08%2.16M

↑131.53%

↑16.98%

Direct

americanexpress.com

2.82M

55.32%1.56M

44.68%1.26M

↑36.18%

↑2.74%

Direct

flightaware.com

2.59M

20.48%529.89K

79.52%2.06M

↑96.32%

↑19.98%

Direct

getyourguide.com

2.27M

26.67%605.47K

73.33%1.66M

↑36.55%

↑77.78%

Direct

agoda.com

2.18M

46.79%1.02M

53.21%1.16M

↑13.81%

↓11.99%

Direct

flightcentre.com.au

2.1M

34.61%727.48K

65.39%1.37M

↑46.4%

↑10.91%

Direct

luxuryescapes.com

2.07M

26.78%553.81K

73.22%1.51M

↓4.53%

↑57.28%

Direct

expedia.com.au

1.89M

46.29%874.17K

53.71%1.01M

↑46.49%

↓6.12%

Direct

klook.com

1.62M

43.25%699.77K

56.75%918.11K

↑31.31%

↑7.17%

Direct

accor.com

1.55M

41.46%642.28K

58.54%906.73K

↑20.66%

↑6.08%

Direct

webjet.com.au

1.5M

38.74%581.92K

61.26%920.18K

↑31.76%

↓8.45%

Direct

tripadvisor.com

1.43M

29.98%429.78K

70.02%1M

↑49.16%

↓25.15%

Search

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Key Insights on Top Travel & Tourism Websites in Australia on March 2026

As of March 2026, booking.com leads Travel & Tourism in Australia with 12.23M monthly visits. Its audience skews mobile-first (48.77% desktop / 48.77% mobile), and traffic is up month over month 18.12% and down year over year -2.41%. qantas.com holds second with 11.22M visits and a mobile-leaning mix (42.72% desktop / 57.28% mobile), while skyscanner.com.au ranks third with 8.25M visits.

Across the leaders, bucketlistdiver.com is the most mobile-first (99.92% of visits), whereas wanderlog.com is the most desktop-reliant (61.95%). Momentum favors bucketlistdiver.com in the latest month (81,889.38%), while carnival.com.au shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 86 of the top 100 sites are direct-led, 12 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Australia