Top Travel & Tourism Websites in Vietnam

Name: Top websites in Vietnam (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Vietnam, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

traveloka.com

2M

37.15%743.97K

62.85%1.26M

↑7.37%

↓9.41%

Direct

booking.com

1.8M

41.51%749.31K

58.49%1.06M

↑9.44%

↓9.32%

Direct

agoda.com

1.79M

34.77%623.02K

65.23%1.17M

↑50.18%

↓6.59%

Direct

trip.com

1.77M

35%618.19K

65%1.15M

↑33.88%

↑22.73%

Direct

klook.com

906.67K

20.15%182.68K

79.85%723.99K

↑81.09%

↓29.77%

Direct

vexere.com

832.49K

28.96%241.05K

71.04%591.44K

↓21.08%

↓20.12%

Direct

skydoor.net

600.57K

2.29%13.77K

97.71%586.81K

↑46.78%

↑29.53%

Search

mytour.vn

528.35K

28.93%152.87K

71.07%375.48K

↑51.08%

↓80.61%

Search

time.is

486.77K

70.72%344.25K

29.28%142.52K

↓3.96%

↓11.75%

Direct

kkday.com

473.88K

5.15%24.39K

94.85%449.49K

↑270.77%

↑28.79%

Direct

vinpearl.com

406.93K

33.35%135.7K

66.65%271.23K

↑1.03%

↓46.14%

Search

amadeus.com

381.24K

97.6%372.09K

2.4%9.15K

↑33.81%

↓43.72%

Direct

abay.vn

328.09K

21.37%70.13K

78.63%257.96K

↑30.19%

↓36.36%

Direct

tripadvisor.com.vn

315.35K

40.05%126.31K

59.95%189.04K

↑16.26%

↓35.51%

Search

skyscanner.com.vn

307.07K

34.78%106.81K

65.22%200.26K

↑4.35%

↓7.59%

Direct

flightradar24.com

258.04K

36.59%94.41K

63.41%163.63K

↑21.77%

↓61.62%

Direct

12go.asia

249.56K

6.83%17.04K

93.17%232.53K

↑107.81%

↑2.37%

Direct

ivivu.com

228.5K

43.64%99.72K

56.36%128.78K

↓7.23%

↓24.43%

Direct

baodanang.vn

222.38K

32.99%73.35K

67.01%149.03K

↓10.92%

↑34.2%

Direct

vrun.vn

217.02K

6.31%13.69K

93.69%203.34K

↑72.45%

↓56.3%

Search

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Key Insights on Top Travel & Tourism Websites in Vietnam on May 2026

As of May 2026, traveloka.com leads Travel & Tourism in Vietnam with 2M monthly visits. Its audience skews mobile-first (37.15% desktop / 37.15% mobile), and traffic is up month over month 7.37% and down year over year -9.41%. booking.com holds second with 1.8M visits and a mobile-leaning mix (41.51% desktop / 58.49% mobile), while agoda.com ranks third with 1.79M visits.

Across the leaders, flixbus.ch is the most mobile-first (100% of visits), whereas expediapartnercentral.com is the most desktop-reliant (100%). Momentum favors skyscanner.ch in the latest month (137,100%), while accor.com shows the steepest pullback.

Acquisition patterns also differ: traveloka.com is driven primarily by search, traveloka.com by direct, and traveloka.com by referral; overall, 65 of the top 100 sites are direct-led, 33 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Vietnam