Top Travel & Tourism Websites in New Zealand

Name: Top websites in New Zealand (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in New Zealand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.29M

46.32%1.06M

53.68%1.23M

↑18.56%

↓2.5%

Direct

flightradar24.com

1.34M

27.87%372.32K

72.13%963.77K

↑101.52%

↑101.44%

Direct

doc.govt.nz

1.11M

32.5%360.25K

67.5%748.14K

↑1.14%

↓10.63%

Search

airbnb.co.nz

997.37K

45.7%455.84K

54.3%541.53K

↑15.68%

↓1.89%

Direct

skyscanner.co.nz

961.1K

38.28%367.87K

61.72%593.22K

↑29.1%

↑10.62%

Direct

jetstar.com

939.29K

37.89%355.9K

62.11%583.39K

↑23.65%

↑2.47%

Direct

tripadvisor.co.nz

847.06K

35.52%300.9K

64.48%546.16K

↑58.16%

↓25.47%

Search

trip.com

764.89K

20.86%159.53K

79.14%605.37K

↑59.47%

↑90.08%

Direct

grabaseat.co.nz

712.71K

17.95%127.92K

82.05%584.79K

↑184.16%

↓13.87%

Direct

americanexpress.com

649.21K

18.1%117.49K

81.9%531.72K

↑171.12%

↑83.8%

Direct

agoda.com

630.8K

18.62%117.44K

81.38%513.35K

↑44.41%

↑11.81%

Direct

klook.com

561.96K

16.37%91.98K

83.63%469.98K

↑16.42%

↑91.85%

Direct

kkday.com

457.37K

0.91%4.18K

99.09%453.19K

↑48.04%

↑639.52%

Direct

travelandtourworld.com

391.47K

3.85%15.08K

96.15%376.38K

↑248.15%

↑1,590.53%

Direct

qantas.com

384.19K

66.2%254.32K

33.8%129.87K

↓34.99%

↓3.89%

Direct

emirates.com

377.9K

22.57%85.28K

77.43%292.62K

↑57.71%

↑13.84%

Search

expedia.co.nz

347.95K

68.83%239.5K

31.17%108.46K

↑0.21%

↑6.76%

Direct

intercity.co.nz

345.24K

20.58%71.06K

79.42%274.18K

↑71.13%

↓9.73%

Direct

getyourguide.com

340.69K

25.71%87.59K

74.29%253.1K

↑1.88%

↑30.99%

Direct

flightaware.com

328.31K

20.33%66.74K

79.67%261.57K

↓0.54%

↑13.69%

Direct

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Key Insights on Top Travel & Tourism Websites in New Zealand on March 2026

As of March 2026, booking.com leads Travel & Tourism in New Zealand with 2.29M monthly visits. Its audience skews mobile-first (46.32% desktop / 46.32% mobile), and traffic is up month over month 18.56% and down year over year -2.5%. flightradar24.com holds second with 1.34M visits and a mobile-leaning mix (27.87% desktop / 72.13% mobile), while doc.govt.nz ranks third with 1.11M visits.

Across the leaders, hostandstay.co.uk is the most mobile-first (100% of visits), whereas surfline.com is the most desktop-reliant (83.83%). Momentum favors fghp.co.nz in the latest month (23,620%), while rezdy.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 77 of the top 100 sites are direct-led, 19 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in New Zealand