Top Travel & Tourism Websites in the United States

Key Insights on Top Travel & Tourism Websites in the United States on March 2026

As of March 2026, expedia.com leads Travel & Tourism in the United States with 69.27M monthly visits. Its audience skews mobile-first (39.09% desktop / 39.09% mobile), and traffic is up month over month 26.1% and up year over year 10.18%. booking.com holds second with 60.49M visits and a mobile-leaning mix (36.14% desktop / 63.86% mobile), while airbnb.com ranks third with 58.26M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (98.92% of visits), whereas worldtimebuddy.com is the most desktop-reliant (80.17%). Momentum favors fly2houston.com in the latest month (507.72%), while islands.com shows the steepest pullback.

Acquisition patterns also differ: expedia.com is driven primarily by search, expedia.com by direct, and expedia.com by referral; overall, 86 of the top 100 sites are direct-led, 10 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.