Top Travel & Tourism Websites in Colombia

Name: Top websites in Colombia (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Colombia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

avianca.com

4.1M

38.28%1.57M

61.72%2.53M

↑41.59%

↓8.1%

Direct

booking.com

3.86M

45.75%1.77M

54.25%2.09M

↑33.22%

↓3.3%

Direct

jetsmart.com

3.15M

23.65%745.7K

76.35%2.41M

↑76.77%

↓7.24%

Direct

latamairlines.com

2.47M

37.01%914.38K

62.99%1.56M

↑10.75%

↓14.89%

Direct

tiquetesbaratos.com

1.71M

20.73%354.43K

79.27%1.36M

↑89.49%

↑1.77%

Direct

wingo.com

1.54M

34.74%533.69K

65.26%1M

↑24.97%

↑3.62%

Direct

despegar.com.co

1.46M

37.42%545.56K

62.58%912.55K

↑41.66%

↑4.62%

Direct

airbnb.com.co

1.45M

54.52%789.27K

45.48%658.38K

↑25.37%

↑8.96%

Direct

kayak.com.co

1.17M

34.55%405.72K

65.45%768.43K

↑63.66%

↑6.97%

Direct

holafly.com

1.06M

4.03%42.8K

95.97%1.02M

↑53.77%

↑325.76%

Direct

tripadvisor.co

1.04M

25.2%262.86K

74.8%780.41K

↑30.5%

↓32.11%

Search

onvacation.com

713.51K

15.6%111.29K

84.4%602.22K

↑78.26%

↑90.32%

Direct

latam.com

698.83K

9.29%64.95K

90.71%633.88K

↑102.48%

↓37.49%

Direct

pinbus.com

682.34K

21.43%146.24K

78.57%536.09K

↑88.96%

↓12.97%

Direct

cruceros.co

601.57K

1.7%10.26K

98.3%591.32K

↑37.51%

↑32.05%

Direct

airbnb.com

540.49K

27.1%146.45K

72.9%394.04K

↑125.48%

↓9.8%

Direct

flightradar24.com

540.34K

44.6%241K

55.4%299.34K

↓1.81%

↑22.42%

Direct

decameron.com

432.59K

18.92%81.84K

81.08%350.75K

↑80.61%

↓16.6%

Direct

rome2rio.com

419.56K

16.58%69.58K

83.42%349.99K

↑93.27%

↓18.42%

Search

nationalgeographic.com.es

399.96K

24.53%98.12K

75.47%301.84K

↑0.89%

↓0.53%

Direct

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Key Insights on Top Travel & Tourism Websites in Colombia on March 2026

As of March 2026, avianca.com leads Travel & Tourism in Colombia with 4.1M monthly visits. Its audience skews mobile-first (38.28% desktop / 38.28% mobile), and traffic is up month over month 41.59% and down year over year -8.1%. booking.com holds second with 3.86M visits and a mobile-leaning mix (45.75% desktop / 54.25% mobile), while jetsmart.com ranks third with 3.15M visits.

Across the leaders, preferente.com is the most mobile-first (99.92% of visits), whereas time.is is the most desktop-reliant (71.22%). Momentum favors greca.co in the latest month (44,145.9%), while skyscanner.com shows the steepest pullback.

Acquisition patterns also differ: avianca.com is driven primarily by search, avianca.com by direct, and avianca.com by referral; overall, 80 of the top 100 sites are direct-led, 18 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Colombia