Top Travel & Tourism Websites in Uruguay

Name: Top websites in Uruguay (Travel & Tourism)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Uruguay, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

307.36K

86.45%265.72K

13.55%41.64K

↓12.6%

↓25.84%

Direct

airbnb.com

161.79K

87.37%141.36K

12.63%20.43K

↓11.58%

↓17.3%

Direct

latamairlines.com

87.88K

82.75%72.72K

17.25%15.16K

↑25.97%

↓16.89%

Direct

flightradar24.com

79.93K

71.72%57.33K

28.28%22.61K

↑111.13%

↑23.85%

Direct

buquebus.com

78.04K

74.27%57.96K

25.73%20.08K

↑19.04%

↑3.87%

Direct

urubus.com.uy

73.11K

51.23%37.46K

48.77%35.66K

↓6.88%

↓57.86%

Direct

coloniaexpress.com

64.29K

52.62%33.83K

47.38%30.46K

↑17%

↓49.39%

Direct

tripadvisor.es

55.17K

65.76%36.28K

34.24%18.89K

↑2.26%

↓39.32%

Search

getyourguide.com

41.4K

43.18%17.87K

56.82%23.52K

↑274.15%

↑86.63%

Direct

cot.com.uy

40.67K

35.46%14.42K

64.54%26.25K

↓21.41%

↓50.94%

Direct

iberia.com

40.6K

90.26%36.65K

9.74%3.95K

↑20.75%

↓26.36%

Direct

civitatis.com

40.17K

71.89%28.87K

28.11%11.29K

↑58.55%

↑21.26%

Direct

despegar.com.uy

38.75K

64.97%25.17K

35.03%13.57K

↓12.84%

↓38.82%

Direct

kayak.com.uy

37.65K

29.03%10.93K

70.97%26.72K

↑128.53%

↓14.2%

Search

kayak.com

36.46K

71.99%26.24K

28.01%10.21K

↑24.83%

↓28.47%

Direct

jetsmart.com

36.01K

70.99%25.56K

29.01%10.45K

↑16.88%

↓43.73%

Direct

hotelbeds.com

35.62K

100%35.62K

-

↑33.68%

↑512.09%

Direct

nationalgeographic.com.es

35.16K

24.77%8.71K

75.23%26.45K

↓14.25%

↓34.98%

Direct

cruceros.uy

31.35K

12.87%4.04K

87.13%27.32K

↑2.47%

↓21.14%

Direct

toctocviajes.com

30.92K

80.51%24.89K

19.49%6.02K

↓11.65%

↓11.48%

Direct

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Key Insights on Top Travel & Tourism Websites in Uruguay on March 2026

As of March 2026, booking.com leads Travel & Tourism in Uruguay with 307.36K monthly visits. Its audience skews desktop-first (86.45% desktop / 86.45% mobile), and traffic is down month over month -12.6% and down year over year -25.84%. airbnb.com holds second with 161.79K visits and a desktop-leaning mix (87.37% desktop / 12.63% mobile), while latamairlines.com ranks third with 87.88K visits.

Across the leaders, mongabay.com is the most mobile-first (97.75% of visits), whereas hotelbeds.com is the most desktop-reliant (100%). Momentum favors assist-365.com in the latest month (368.27%), while getyourguide.es shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 78 of the top 100 sites are direct-led, 18 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Uruguay