Top Finance Websites in New Zealand

Name: Top websites in New Zealand (Finance)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Finance Websites in New Zealand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ird.govt.nz

6.84M

31.91%2.18M

68.09%4.66M

↑50.52%

↑14.12%

Direct

yahoo.com

5.42M

63.98%3.47M

36.02%1.95M

↓1.52%

↑47.68%

Direct

anz.co.nz

4.6M

47.72%2.19M

52.28%2.4M

↑4.49%

↓2.06%

Direct

asb.co.nz

2.85M

63.99%1.83M

36.01%1.03M

↑12.92%

↓8.96%

Direct

westpac.co.nz

2.8M

60.74%1.7M

39.26%1.1M

↑33.5%

↓21.04%

Direct

interest.co.nz

2.55M

9.29%236.92K

90.71%2.31M

↑50.02%

↓32.53%

Direct

kiwibank.co.nz

1.85M

55.65%1.03M

44.35%821.46K

↑10.45%

↓15.32%

Direct

coinspot.com.au

1.84M

3.09%56.97K

96.91%1.79M

↓21.52%

↑50.35%

Direct

stripe.com

1.23M

29.66%364.07K

70.34%863.24K

↑22.5%

↑76.56%

Direct

windcave.com

1.23M

31.15%382.22K

68.85%844.75K

↑23.42%

↑18.78%

Referral

bnz.co.nz

1.05M

60.37%633.65K

39.63%415.98K

↑0.35%

↓13.92%

Direct

paypal.com

935.04K

30.43%284.57K

69.57%650.47K

↓2.25%

↑2.18%

Direct

thestreet.com

845.03K

1.56%13.21K

98.44%831.82K

↑12.86%

↑198.76%

Direct

wise.com

840.9K

36.2%304.43K

63.8%536.47K

↑32.97%

↑7.75%

Direct

companiesoffice.govt.nz

740.75K

62.89%465.84K

37.11%274.91K

↓1.52%

↑0.68%

Direct

sharetrader.co.nz

672.21K

3.47%23.31K

96.53%648.9K

↑114.9%

↑1,297.99%

Direct

paymentexpress.com

670.63K

30.54%204.79K

69.46%465.84K

↑24.67%

↓7.37%

Referral

sharesies.nz

670.21K

40.03%268.29K

59.97%401.92K

↑94.69%

↑8.95%

Direct

moneyhub.co.nz

658.55K

35.7%235.09K

64.3%423.46K

↑57.74%

↓1.04%

Search

paye.net.nz

639.92K

19.36%123.88K

80.64%516.04K

↑39.35%

↑46.85%

Direct

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Key Insights on Top Finance Websites in New Zealand on May 2026

As of May 2026, ird.govt.nz leads Finance in New Zealand with 6.84M monthly visits. Its audience skews mobile-first (31.91% desktop / 31.91% mobile), and traffic is up month over month 50.52% and up year over year 14.12%. yahoo.com holds second with 5.42M visits and a desktop-leaning mix (63.98% desktop / 36.02% mobile), while anz.co.nz ranks third with 4.6M visits.

Across the leaders, freetrade.io is the most mobile-first (100% of visits), whereas interactivebrokers.com.au is the most desktop-reliant (100%). Momentum favors nhsbsa.nhs.uk in the latest month (129,593.08%), while oilprice.com shows the steepest pullback.

Acquisition patterns also differ: ird.govt.nz is driven primarily by search, ird.govt.nz by direct, and ird.govt.nz by referral; overall, 84 of the top 100 sites are direct-led, 6 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Finance Websites in New Zealand