Top Retail Websites in Serbia

Name: Top websites in Serbia (Retail)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Serbia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

kupujemprodajem.com

13.74M

32%4.4M

68%9.35M

↑23.04%

↑2.79%

Direct

lidl.rs

3.91M

8.5%332.04K

91.5%3.57M

↑44.38%

↑6.48%

Direct

eponuda.com

3.53M

22.17%781.71K

77.83%2.74M

↑24.82%

↑6.91%

Search

aliexpress.com

2.81M

50.47%1.42M

49.53%1.39M

↑9.17%

↓31.62%

Direct

gigatron.rs

2.62M

25.1%658.3K

74.9%1.96M

↑29.01%

↓11.94%

Direct

dm.rs

2.31M

8.69%201.06K

91.31%2.11M

↑57.89%

↓7.53%

Direct

sinsay.com

2.03M

5.52%111.83K

94.48%1.91M

↑58.75%

↑31.81%

Direct

lilly.rs

1.78M

9.97%177.07K

90.03%1.6M

↑23.64%

↓2.73%

Direct

cenoteka.rs

1.7M

10%170.15K

90%1.53M

↑30.69%

↓11.4%

Search

planetasport.rs

1.67M

6.66%111.15K

93.34%1.56M

↑1.45%

↓0.87%

Direct

limundo.com

1.56M

33.95%531.03K

66.05%1.03M

↑47.26%

↓5.62%

Direct

coolinarika.com

1.54M

4.68%72.26K

95.32%1.47M

↑34.75%

↓16.25%

Search

samsung.com

1.5M

4.3%64.68K

95.7%1.44M

↑46.85%

↓23.38%

Direct

ikea.com

1.42M

21.88%311.13K

78.12%1.11M

↑25.86%

↓15.57%

Direct

djaksport.com

1.36M

8.71%118.92K

91.29%1.25M

↑19.11%

↑26.14%

Direct

benu.rs

1.35M

7.41%99.98K

92.59%1.25M

↑72.23%

↑3.35%

Direct

tehnomedia.rs

1.35M

17.2%231.73K

82.8%1.12M

↑2.38%

↑4.96%

Direct

sportvision.rs

1.34M

14.12%189.67K

85.88%1.15M

↑50.71%

↑1.36%

Direct

kupindo.com

1.2M

23.99%287.07K

76.01%909.75K

↑13.8%

↓12.7%

Direct

tehnomanija.rs

1.17M

20.47%239.51K

79.53%930.6K

↑20.14%

↓8.28%

Search

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Key Insights on Top Retail Websites in Serbia on March 2026

As of March 2026, kupujemprodajem.com leads Retail in Serbia with 13.74M monthly visits. Its audience skews mobile-first (32% desktop / 32% mobile), and traffic is up month over month 23.04% and up year over year 2.79%. lidl.rs holds second with 3.91M visits and a mobile-leaning mix (8.5% desktop / 91.5% mobile), while eponuda.com ranks third with 3.53M visits.

Across the leaders, film-game.eu is the most mobile-first (100% of visits), whereas aliexpress.com is the most desktop-reliant (50.47%). Momentum favors tambelan.com in the latest month (5,938.99%), while winwin.rs shows the steepest pullback.

Acquisition patterns also differ: kupujemprodajem.com is driven primarily by search, kupujemprodajem.com by direct, and kupujemprodajem.com by referral; overall, 80 of the top 100 sites are direct-led, 20 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Serbia