Top Apparel & Fashion Websites in Finland

Name: Top websites in Finland (Apparel & Fashion)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Finland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.fi

1.7M

41.05%699.79K

58.95%1M

↑51.08%

↓2.12%

Direct

threads.com

775.23K

54.01%418.7K

45.99%356.54K

↑41.35%

↑72,706.37%

Search

hm.com

617.06K

24.99%154.22K

75.01%462.84K

↑18.88%

↓0.08%

Direct

stockmann.com

356.29K

44%156.76K

56%199.54K

↓15.8%

↓22.16%

Direct

boozt.com

333.82K

51.34%171.39K

48.66%162.43K

↑41.22%

↓20.62%

Direct

ginatricot.com

263.42K

18.05%47.56K

81.95%215.87K

↑146.45%

↑67.76%

Direct

revolutionrace.fi

257.2K

13.06%33.58K

86.94%223.62K

↑343.38%

↓15.12%

Direct

makia.com

253.22K

2.83%7.18K

97.17%246.04K

↓2.29%

↑572.47%

Direct

weekendbee.com

248.46K

1.38%3.42K

98.62%245.04K

↑332.61%

↑590.09%

Direct

artofmanliness.com

247.41K

0.35%855

99.65%246.56K

↑139.75%

↑31.81%

Direct

carlings.com

240.18K

8.65%20.78K

91.35%219.4K

↑7.78%

↑60.59%

Direct

varusteleka.com

238.58K

31.05%74.09K

68.95%164.5K

↑23.76%

↑54.79%

Direct

gymshark.com

236.71K

6.68%15.82K

93.32%220.89K

↑10.7%

↑295.52%

Direct

hikipanta.fi

236.68K

2.47%5.84K

97.53%230.85K

↑23.64%

↑346.35%

Direct

osw.fi

231.84K

-

100%231.84K

↓2.44%

↑39,624.4%

Direct

tommy.com

226.82K

2.16%4.89K

97.84%221.93K

↑12.77%

↑530.75%

Direct

inchstore.com

224.43K

1.19%2.67K

98.81%221.76K

↓1.84%

↑2,191.13%

Direct

def-shop.fi

218.58K

2%4.38K

98%214.2K

↓0.22%

↑606.78%

Direct

bbcicecream.eu

216.72K

-

100%216.72K

↑13.88%

↑13,963.67%

Direct

vqfit.com

214.33K

0.06%126

99.94%214.2K

↑6.99%

↑6,663.79%

Direct

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Key Insights on Top Apparel & Fashion Websites in Finland on March 2026

As of March 2026, zalando.fi leads Apparel & Fashion in Finland with 1.7M monthly visits. Its audience skews mobile-first (41.05% desktop / 41.05% mobile), and traffic is up month over month 51.08% and down year over year -2.12%. threads.com holds second with 775.23K visits and a desktop-leaning mix (54.01% desktop / 45.99% mobile), while hm.com ranks third with 617.06K visits.

Across the leaders, osw.fi is the most mobile-first (100% of visits), whereas cellbes.fi is the most desktop-reliant (100%). Momentum favors 101knots.com in the latest month (16,686.82%), while hhworkwear.com shows the steepest pullback.

Acquisition patterns also differ: zalando.fi is driven primarily by search, zalando.fi by direct, and zalando.fi by referral; overall, 78 of the top 100 sites are direct-led, 19 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Finland