Top Sporting Goods Websites in Zambia
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Sporting Goods Websites in Zambia, Updated March 2026
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Key Insights on Top Sporting Goods Websites in Zambia on March 2026
As of March 2026, nike.com leads Sporting Goods in Zambia with 2.09K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 39.47% and down year over year -12.83%. sportsdirect.com holds second with 787 visits and a desktop-leaning mix (100% desktop / 0% mobile), while adidas.com ranks third with 674 visits.
Across the leaders, batessaddles.com is the most mobile-first (100% of visits), whereas nike.com is the most desktop-reliant (100%). Momentum favors runnersworld.com in the latest month (307.69%), while adidas.co.uk shows the steepest pullback.
Acquisition patterns also differ: nike.com is driven primarily by search, nike.com by direct, and nike.com by referral; overall, 28 of the top 78 sites are direct-led, 41 are search-led, and 3 lean on social.
These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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