Top Airlines Websites in the United Kingdom

Name: Top websites in United Kingdom (Airlines)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Airlines Websites in the United Kingdom, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

skyscanner.net

24.36M

38.26%9.32M

61.74%15.04M

↑16.48%

↑12.12%

Direct

easyjet.com

13.6M

29.99%4.08M

70.01%9.52M

↑14.24%

↑23.02%

Direct

trip.com

10.46M

44.28%4.63M

55.72%5.83M

↑33.67%

↑95.52%

Direct

britishairways.com

10.3M

38.24%3.94M

61.76%6.36M

↑13.37%

↑14.01%

Direct

ryanair.com

9.82M

35.23%3.46M

64.77%6.36M

↑25.69%

↓9.98%

Direct

uber.com

9.55M

14.23%1.36M

85.77%8.19M

↑10.13%

↑50.11%

Direct

flightradar24.com

8.63M

55.75%4.81M

44.25%3.82M

↑116.65%

↑9.49%

Direct

expedia.co.uk

5.81M

45.24%2.63M

54.76%3.18M

↑15.12%

↓21.66%

Direct

jet2.com

4.11M

28.56%1.17M

71.44%2.94M

↑11.52%

↑1.89%

Direct

kayak.co.uk

3.77M

46.28%1.75M

53.72%2.03M

↑22.22%

↑3.09%

Direct

virginatlantic.com

3.31M

36.89%1.22M

63.11%2.09M

↑17.33%

↑70.64%

Direct

emirates.com

2.77M

34.48%955.79K

65.52%1.82M

↑43.74%

↑17.24%

Direct

heathrow.com

2.7M

23.1%623.02K

76.9%2.07M

↑29.32%

↑32.43%

Direct

wizzair.com

2.64M

38.64%1.02M

61.36%1.62M

↑30.99%

↓13.81%

Direct

flightaware.com

2.59M

33.34%863.56K

66.66%1.73M

↑53.34%

↑29.04%

Direct

ba.com

2.03M

22.27%452.18K

77.73%1.58M

↑11.46%

↓18.48%

Direct

qatarairways.com

2.03M

38.48%781.04K

61.52%1.25M

↑12.8%

↑17.42%

Direct

holidayextras.com

1.97M

18.11%356.46K

81.89%1.61M

↑15.17%

↑41.82%

Direct

gatwickairport.com

1.96M

21.58%422.32K

78.42%1.53M

↑34.08%

↑30.24%

Direct

manchesterairport.co.uk

1.72M

15.93%274.58K

84.07%1.45M

↑23.06%

↑56.92%

Direct

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Key Insights on Top Airlines Websites in the United Kingdom on March 2026

As of March 2026, skyscanner.net leads Airlines in the United Kingdom with 24.36M monthly visits. Its audience skews mobile-first (38.26% desktop / 38.26% mobile), and traffic is up month over month 16.48% and up year over year 12.12%. easyjet.com holds second with 13.6M visits and a mobile-leaning mix (29.99% desktop / 70.01% mobile), while trip.com ranks third with 10.46M visits.

Across the leaders, schiphol.nl is the most mobile-first (92.84% of visits), whereas simbrief.com is the most desktop-reliant (90.97%). Momentum favors dubaiairports.ae in the latest month (549.34%), while esky.co.uk shows the steepest pullback.

Acquisition patterns also differ: skyscanner.net is driven primarily by search, skyscanner.net by direct, and skyscanner.net by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Airlines Websites in the United Kingdom