Top Insurance Websites in Belgium

Name: Top websites in Belgium (Insurance)
Creator: Semrush
License: https://semrush2.visionseotools.cloud/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Belgium, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

bnpparibasfortis.be

1.81M

69.81%1.27M

30.19%547.72K

↑18.64%

↓28.7%

Direct

kbc.be

1.76M

51.04%899.37K

48.96%862.8K

↑1.92%

↓11.02%

Direct

mypension.be

1.34M

27.5%368.21K

72.5%970.73K

↑45.22%

↓0.46%

Direct

belfius.be

1.11M

73.9%818.47K

26.1%289.07K

↑4.14%

↓17.94%

Direct

partenamut.be

1.1M

18.17%200.76K

81.83%904.21K

↑30.52%

↓13.94%

Direct

aginsurance.be

654.77K

19.13%125.25K

80.87%529.52K

↑104.32%

↓3.3%

Direct

crelan.be

619.28K

79.16%490.19K

20.84%129.09K

↑16.73%

↓25%

Direct

ethias.be

581.06K

26.51%154.06K

73.49%427K

↑20.41%

↓7.28%

Direct

argenta.be

579.13K

68.2%394.97K

31.8%184.16K

↓7.86%

↓12.41%

Direct

dela.be

422.26K

62.35%263.3K

37.65%158.97K

↑25.66%

↓12.68%

Direct

test-achats.be

380.36K

36.32%138.15K

63.68%242.21K

↑14.78%

↓25.61%

Direct

ag.be

352.6K

31.29%110.32K

68.71%242.28K

↑53.59%

↑101.08%

Direct

axa.be

335.95K

46.68%156.83K

53.32%179.12K

↑14.5%

↓21.91%

Direct

mc.be

252.54K

27.12%68.49K

72.88%184.05K

↑15.67%

↓29.94%

Direct

spaargids.be

240.7K

49.07%118.12K

50.93%122.58K

↓8.64%

↓11.92%

Direct

cbc.be

225.36K

51.54%116.15K

48.46%109.21K

↓9.34%

↓16.97%

Direct

vab.be

181.99K

44.95%81.8K

55.05%100.19K

↑8.15%

↓13.98%

Direct

vdk.be

149.37K

47.03%70.25K

52.97%79.13K

↑178.82%

↑2.92%

Direct

availity.com

141.79K

98.73%139.99K

1.27%1.79K

↓31.54%

↑11,028.15%

Direct

rabobank.nl

137.11K

24.42%33.49K

75.58%103.62K

↑52.98%

↓9.23%

Direct

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Key Insights on Top Insurance Websites in Belgium on May 2026

As of May 2026, bnpparibasfortis.be leads Insurance in Belgium with 1.81M monthly visits. Its audience skews desktop-first (69.81% desktop / 69.81% mobile), and traffic is up month over month 18.64% and down year over year -28.7%. kbc.be holds second with 1.76M visits and a desktop-leaning mix (51.04% desktop / 48.96% mobile), while mypension.be ranks third with 1.34M visits.

Across the leaders, themoneydaily.com is the most mobile-first (100% of visits), whereas uhcprovider.com is the most desktop-reliant (100%). Momentum favors agencymatrix.com in the latest month (544.64%), while lamn.be shows the steepest pullback.

Acquisition patterns also differ: bnpparibasfortis.be is driven primarily by search, bnpparibasfortis.be by direct, and bnpparibasfortis.be by referral; overall, 80 of the top 100 sites are direct-led, 16 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Belgium